Milestone Brands Inc. produces, markets and distributes innovatively branded alcoholic beverages in collaborations with celebrity artists, entertainers, DJs and hip-hop personalities. Milestone Brands operates as a vehicle through which well-known leaders in the entertainment industry work in partnership to create custom-made products unique to their style and attractive to their audience.

Milestone Brands has entered into partnership agreements with five artists with well-established names and audiences. Every partner is involved in the entire process of developing and marketing the ultimate product. This process includes but is not limited to developing the brand identity, product flavor profiles, packaging and label design, and marketing collateral. The resulting wines, distilled spirits, cognacs, and flavored cordials are built in to the marketing execution of the partner's promotion of their individual artistic endeavors.

The Company's opening spotlight focused on the establishment of Bracco Wine, a highly successful collaboration with actress Lorraine Bracco. Milestone Brands has acquired Rappin Brands and looks forward to a significant increase in revenues as we deepen the distribution system and commit significant marketing dollars to increase the brand appeal of Sizzurp and Lucky Nites.

Background

Sizzurp, a purple passion fruit cocktail, was created with the Diplomats' Jim Jones and Cam'ron. Sizzurp was introduced to the market in March of 2004 and achieved 28,000 cases in sales in its first year. In addition, Rappin collaborated with Lil' Flip to create Lucky Nites, a pineapple sour cocktail.

Corporate Summary
The Milestone Brands management team merges world-class spirit products with powerfully innovative marketing strategies in commitment to the maximization of shareholder value. Milestone Brands will acquire additional assets while continuing the build on established relationships with recording artists and wholesalers. We will expand our distribution network and develop additional partnership agreements with high-visibility entertainment artists.

The Milestone Brands strategy is to focus on the marketing and building of premium brands with an intensive growth intention in the premium flavored spirits category. Milestone Brands will continue the distribution and promotional experience of the successful Bracco Wine collection, launch additional extensions to this line and develop new products.

Milestone Brands is well positioned for strong revenue growth, earnings and success. We are leveraging the marketing power of artists with minimal upfront marketing costs in the elevated growth environment of the high profit margin spirits industry.